This project derived from a capstone project in design school. The challenge was to design a non-profit I wish existed. As a avid NBA fan and sneaker-head I thought it would be cool if top athletes with Nike shoe contracts donated a percentage of their shoe sales to inner-city and under-privileged basketball programs.
The Sweeet Kicks project was received very well by my peers so I begin to produce stickers and T-Shirts of my shoe designs and sell them inside of local boutiques. I hope to elaborate on this project someday and make it a household name or collaboration with a sports brand.
I believe in creating the work I inspire to do one day. This idea and concept is 100% my own Nike was not apart of this project but we'll see what tomorrow brings. :)