Human Trafficking PSA

Retailed Lives is a non-profit that brings awareness about Human Trafficking. They tasked me to build a PSA that showcased what real Human Trafficking victims looked like. Most advertising about Human Trafficking usually shows someone who's in a foreign country bruised and battered. Truth is most victims of Human Trafficking look just like you and I. This campaigns purpose is to expose the fact Human Trafficking isn't so far-fetched and exist in our own communities.

Date: September 2014
Client: Retailed Lives
Role: Art Director, Photographer,