As a designer at IBM/Resource Ammirati, my team and I worked on the Mattel account. We were tasked to give hotwheels.com, along with several other Mattel e-commerce sites a complete overhaul. I helped my team develop layouts, UI design, and graphic elements for each website and worked closely with internal and cross-functional Omni team. Our challenge was to appeal to their existing collectors and younger audience, creating a seamless experience focused on the timeless product. In all, we helped drive more traffic and sales to hotwheels.com and other Hot Wheels sub-sites.
This work had multiple contributors and was created while working at Resource Ammirati