As a designer at IBM/Resource Ammirati, my team and I worked on the Mattel account. We were tasked to overhaul hotwheels.com and several other Mattel e-commerce sites. I helped my team develop layouts, UI design, and graphic elements for each website and worked closely with the internal and cross-functional Omni team. Our challenge was to appeal to their existing collectors and younger audience, creating a seamless experience focused on the timeless product. We helped drive more traffic and sales to hotwheels.com and other Hot Wheels sub-sites.