As a designer at IBM/Resource Ammirati, my team and I worked on the Mattel account. We were tasked to give barbie.com, along with several other Mattel e-commerce sites a complete overhaul. I helped my team develop layouts, UI design, and graphic elements for each website and worked closely with internal and cross-functional Omni team. We conveyed Barbie as a real person showcasing her diverse lifestyle and encouraged people to join the fun. In all, we helped drive more traffic to barbie.com by creating a clean responsive website appealing to their core demographic and making each sub-site work as 1 functional piece.
This work had multiple contributors and was created while working at Resource Ammirati